It was only a few years ago when people were first introduced to the novelty that is the virtual assistant. Now countless people depend on virtual assistants like Siri, Google, Cortana, and Alexa to quickly respond to voice searches, as well as to perform tasks like set reminders even on multiple devices.
Because of this, it is wise that websites optimize to respond to spoken search inquiries. To help you out, here are some tips on how you can optimize your website to meet the demands of voice-searching:
#01. Know the Search Engine Used
Like most people, when you’re asked about search engines, Google is probably the first one you think of. However, you should know and remember that when it comes to voice searches, Bing has been the go-to search engine. It’s the pre-set search engine for iOS’ Siri, as well as Cortana and Alexa.
When determining the search engine that you should optimize for, it is, however, still advisable to turn to Google Analytics to find data about the devices used to access your website most.
#02. Be Mobile-Friendly
For you to be able to rank in voice search results, you should make sure that you have a mobile-friendly website. Already, Google’s algorithm prefers sites that are mobile friendly. People primarily use their mobile phones to perform voice searches. That is why it is important that you site loads fast and is ready to use on mobile phones. Your content has to be easy to access and your website has to meet all the users’ needs for on-the-go information.
#03. Link Keywords with Natural Speech
Do you naturally speak the way you write messages? Probably not. That is why it is important that you create an initiative to optimize your site for voice search, too. Users are still searching for the same kind of information but they’re using different phrases and words to do the actual voice search. Keep the organic keywords that are already being used by your site’s visitors as it is probable that the main keywords used for voice-searching are still the same.
#04. Don’t Overlook Local Searches
It is not uncommon for people to use voice searches especially while they are driving or walking around an area to locate local businesses or find a certain address. If your business has an actual physical location, you should take advantage of such searches to ensure that you have a local-search-friendly website. Add basic information about your business, including your business name, phone number, physical address, and directions from main roadways.
Search engine optimization is and always will be an ongoing process. Small tweaks like optimizing to be voice-search friendly can very well be the first level for the foundation of a website that is ready for all types of searches throughout the entire digital landscape.