As an online marketing company, one of the most common questions we get from our clients is “How often should I post on Facebook?” or “How often should I Tweet?”
Before we answer these questions, let’s put this out there first – the most successful businesses regularly post on social media. However, it’s not just as simple as posting anything and everything at any given time. Believe it or not, it’s a combination of art and science.
First of all, you should understand how every social media platform is different from the others. That means people also react to what you post differently, depending on which site you are on. Another important thing to remember is that when it comes to social media posts, it’s quality over quantity. Additionally, perhaps as important is the right timing for posting. After all, you want to be sure that your posts are seen by your target audience.
The adage “timing is everything” couldn’t be more accurate for social media marketing. How often you post and sometimes even the time of day when you post can be the deal-breaker for your social media success.
How Often Should You Post on Facebook?
The number of times you should post on Facebook has something to do with how many followers your page has. As a rule of thumb, anything less than 10,000 followers would do well with one post per day. Much as you want people to see you, you don’t want your fan base to un-follow you because you just post too often!
Posting anytime between 1pm and 4pm on weekdays is likely to generate engagement. During weekends, the optimal time is between 12pm and 1pm when people are taking a break and not busy with errands and other family activities.
How Often Should You Tweet?
For Twitter, the best time of engagement is in the afternoon, between 12pm and 3pm, from Monday to Friday. However, it should be noted that a lot of experts also think that the perfect time to post on Twitter is at 5pm. If you are posting on a Wednesday, try to do it at noon or between 5pm and 6pm.
If there’s one thing you should absolutely remember when writing your posts for Twitter is that the shorter the Tweets are, the more likely they are to drive engagement. So as much as possible, keep those Tweets below one hundred characters. Try to include two hashtags for every tweet to achieve the best results.
How Often Should You Post on Instagram?
Depending on the size of your fan base, you should post on Instagram once or twice a day or at least every other day. Like with Facebook, you don’t want to alienate your followers. It’s best to post on Instagram during lunch hours or dinner time between 7pm and 9pm. It’s because Instagram is mainly a mobile platform, so timing your posts when people are most likely to be using their smartphones is a really good strategy.
What we have outlined in this post is simply a foundational starting point. Know that there is no fixed magic number for the times you should post on your social media. One you are able to keep your posts fairly regular, you will be able to monitor engagement better. Then you can adjust your posts and when you post them as needed.
Does this sound a bit overwhelming to you? Perhaps because you’re busy taking care of your business you believe you don’t have time to post on social media and less so remember when you should do it. Does that mean you should just abandon your social media? No! What you need is someone to take care of it all for you. ReferLinks Online Marketing can do it all for you. Let’s talk about how we can make your social media marketing campaign successful!