It is undeniable that lately, we do almost everything on our mobiles. This means that we also get to directly engage with brands many times in a day. It is, therefore, no surprise that most companies are now more than eager to come up with a mobile marketing strategy to make the most of this opportunity.
Successful mobile marketing strategies affect your overall customer engagement in a positive way. But how do you know that your strategies are working for you?
It is important that you know the key to a really successful mobile marketing is to not take it in isolation. It is true that customers prefer a tailored customer experience. But they are also looking for engagement that is seamless across all channels, whether it’s email, social, over the phone, or in person. Mobile should be viewed as yet another channel and should be a part of this integrated experience. Marketers should look for ways to make all the channels complement each other to be able to bring value straight to their customers. Here are some ways to help you do this:
Understand Your Customer
This involves making use of and analysing all data available to you. This can help make sure that you’ve got a well-focused message. Think as your customer would.
Make Sure Your Message is Timely
No matter how great your message is, it might fall flat if the timing is wrong. Make sure that yours is relevant at the present time.
Your customers are more than just numbers on your data sheet. They are human and you are too, so make sure you see them more than as people who use smartphones, but eager parents, excited teens, busy workers, curious teenagers who are looking forward to engaging with you across different channels. Make sure you excel in doing that in all of the channels available to you.
Your customers are looking for a message that would benefit them, so make sure that you communicate with them in a way that their needs are met – not just in a way that would be good for your business. Take time to make more personalized and aligned messages and less spam.
Experiment and Be Adventurous!
We are sure you know about Facebook Messenger, Whatsapp, Viber, and more. All of these can be used to deliver your message in a variety of ways too, including audio, video, and images. Enough with the long SMS already!
Offer Value that Customers Cannot Resist
One of the best ways to make sure your mobile marketing works is by doing more than just stimulating interest. How do you do this? Offer them deals that will make them feel and realize just how much more worthwhile it is to engage with you.
Perhaps this is one question you’d want to ask yourself before you get drowned in all the strategic ideas you might have – Is your mobile marketing working for you?