Should You Focus on Video Marketing?

Just last year we saw how video skyrocketed as a favourite content marketing format. Marketers are adeptly responding to the shorter attention spans of their audiences by creating content that is more visual and more interactive than ever… and it’s working. It’s working really well, actually.

 

Video is quickly taking over as the biggest chunk of your audience’s online activities. In fact, studies show 78% of people does watch online videos each week, and about 55% does it every day. So if you’re still holding back on having a video marketing strategy working for your social media and website, you’re greatly missing out on a huge opportunity to extend your reach and to engage your audience better.

 

If you still need a little convincing, here are some great reasons for you to focus on video marketing now:

 

*500 million people watch videos every single day on Facebook and 82% of all Twitter users watch video content on that platform.

 

*If you think only young people or those who have a lot of free time watch online videos on a regular basis, you are in for a surprise. Apparently, 75% of business executives do watch videos that are work-related weekly. Also 54% of senior executives share work-related videos with their co-workers at least once a week.

 

*Don’t think you’re being left behind? 81% of people feature video on their brand website. 69% of all business, marketing, and sales professionals have already used video marketing for their brand. The 31% left are all planning to. What are they using the videos for? Videos are used for different purposes like communication, sales, and online marketing. Studies show that 96% of B2B companies plan to use video for their content marketing strategy over the next year.

 

If those are just numbers for you, then you should know that focusing on video for your content marketing can benefit you in many ways.

 

For one, videos can boost conversions by about 80%. Those conversions can directly lead to sales. In fact, about 74% of users who have seen a product’s explainer video subsequently purchased it.

 

Videos can also deliver excellent return on investment. You might think this is challenging since video production is not exactly neither the cheapest nor the easiest task, but really, the payoff is all worth it. Also, you might be surprised how affordable and efficient online video editing tools are. So really, there’s nothing you should be too worried about.

 

Google absolutely loves videos. Visitors stay on your site longer when you have videos. This longer exposure signals Google (and other search engines) that you have good content on your website. Did you know you’re about 53 times more likely to place on Google’s first page with a video embedded on your site? Yes, that’s right. Amazing, isn’t it?

 

Indeed, video advertising is spreading like wildfire. This is partly because of technological innovations that made video production more readily available, and partly because of how much people just love videos. That’s why if you want to keep your marketing game strong, you better work on that video production for your brand. Or better yet, you can simply call us and we’d do it for you!