Do you exert effort in promoting your content? No? Well, you should know that neglecting to promote your content is almost as good as having none at all.
Did you know that there are over 2 billion netizens out there creating “gazilliobytes” of data? Just on Facebook alone, we see about 2. 46 million pieces of content is being shared each minute. Do you understand now why content promotion is not an option but rather an integral necessity if you want your content marketing strategy to work and you wish to build and increase brand awareness?
To say that the web landscape is overcrowded is an understatement. That’s why you should do everything to stand out in the crowd. Most marketers do have several content promotion tools in their bag. However, those will be useless if what you’re promoting is not what your customers and your prospects want.
So how do you figure out what people are into and how do you identify opportunities to promote your content? First, you open your virtual ears. Then you do these strategies:
Hone Your Social Listening Skills
Well, actually, you should master the use of social listening tools. Most of them work in the same way. You just need to input phrases or words that correspond to your industry, brand name, or some key topics and get mobile or email alerts when conversations or content related to those come up. You also have the option to share or promote relevant content as a response to those alerts.
Identify Shareable Content and Hot Topics
You should also make an effort to know tools that are really useful when it comes to identifying content that is most likely to work for you. They can show you what is being shared by your connections and by people who show interest in related topics. You can use these tools to share similar content to new audiences, or better yet, to promote the content you already have that’s related to what’s already being shared.
Refine Your Audience
Once you have fully utilized the tools you choose for your purpose, you’ll get a pretty good idea as to what content should be shared and some of the people who are likely to read or better yet, amplify the reach of your content by sharing them. Use other sources to recognize your audience for a more precise target. This way you can tailor your content to suit your audience better. You need to check out tools like Google Analytics and Facebook Page Insights to see the demographic and interest information that you need.
Social listening and audience analysis can help you find the right content to promote and the right people to whom you’ll share your content with. Of course, if you are busy with your business and perfecting your products or services, these tasks can be a little challenging. Don’t worry though! ReferLinks Online Marketing can take care of it all for you, from creating your content to promoting them! Talk to us and we’ll discuss the best options for your business.