Content typography is like the dress you choose for your information to wear on a reality show audition. Confused? Here, let us explain.
If you want to be the star of a reality show, you won’t show up at the audition wearing a very forgettable outfit. Everyone knows you increase your chances by wearing an amazing outfit. It may not matter how much of a character you are, because if you don’t stand out from that crowd, you may not get the chance to be in the show anyway.
Most readers often don’t care about how many long hours you have sweated to create your content. Don’t take it against them. They are wired that way. And let’s face it, there are just too many activities to do apart from reading your content, and they have a very limited attention span.
So before you put your message out there, make sure you understand that majority of your readers are image-driven – meaning, visuals has a lot to do with how long your readers would stay on your page.
To make sure your content stands out for readers, as well as influencers, you have to learn how to effectively use content typography.
Let us first define it. Typography is the appearance and style of your content. It contributes a lot to how your content makes a first impression. It may not seem like it, but it sure does have the power to have potential readers hooked. Simply put, it makes your content readable.
A really great typography can help beat a reader’s innate laziness when it comes to consuming text information. Your blog posts and other content should be very legible, otherwise, no one will take the time to read them.
The presentation does matter! It gives impact to your words. Imagine how your blog posts would look on your website. Consider the word order, font size, placement, colour, capitalization, and even spacing. Even just getting the typefaces right can give your content the best chance of getting read.
Some of the elements you need to master are:
- Typeface – the text design used, like Arial, Calibri, Times New Roman, etc.
- Font – it’s the combination of the typeface you choose and the size used
- Style and Weight – variations like Italic, Bold, and Underlined are the most common
- Tracking– also called letter spacing, it can be adjusted to vary text density
- Leading – the distance between the lines of your texts
Experiment with different typography styles until you find one that works for you. A good way to check is by asking yourself (and perhaps some friends) if you’d be willing to read a blog if it’s presented to you in that way.
Make sure your content makes a good first impression by dressing it up the right way!