How emotionally connected are you with your customers?
A lot of businesses invest time and money on boosting customer satisfaction, brand awareness, and other strategies, but they tend to overlook one of the most powerful tools they can ever have – the emotional connection with their prospects.
We cannot stress enough how important it is that you know how you make your customers feel when they read or watch your content online and when they get your service or buy your product.
When you are able to build an emotional connection, you’ll find that not only are you selling and earning more, but you are also gaining customers who are highly likely to stay loyal to you and your brand. These customers will probably recommend your services or products to their family and friends.
So what do you need to do to build an emotional connection with your customers and prospective clients?
The Art and Science of Storytelling
Storytelling is an excellent tool in content marketing and it can benefit any kind of business. A really good story is told and passed down from generation to generation. It’s also considered one of the best ways to emotionally connect with customers. If you think of it, some of the best ads come with a good story. They are not the flashiest. They are the ones with stories that reach their audience on an emotional level – the ones a lot of people can relate to.
An effective story is short yet able to deliver a clear narrative. It also comes with enticing images that make it more compelling.
Branded Content VS. Content Branding
Branded content gains a bad reputation for companies. This term was created by adverting agencies and media planners. Most users do not like branded content because they are considered biased and they rarely offer anything exciting. When your content is reeking of pitches for products and services it’s challenging for readers to emotionally connect with you. Consumers of today are smart. They know branded content when they see one.
So what can you do about it?
Instead of creating content for your business with sales in mind, why not create content that is for your audience? Focus on what they need and what they want. Shed some light on issues that interest them. Make them your marketing effort’s focal point. Do this and you will evoke their emotions. It will even inspire them to take action! Remember, customers, care for businesses that care. When they sense that you are genuinely trying to provide them with valuable content instead of just an opportunity to mention your brand, they’ll give value to what you’re offering, too.
We can help you tell your story. Let’s talk about how we can help you help your customers and prospects and connect with them emotionally.