If you are like most people these days, you are probably getting a lot of emails every single day.
With the chaotic mix of personal emails from your mother, to discount coupons, to newsletters, to social media notifications, it is no wonder that many find it tedious to read them all or even open them!
What, then, makes someone want to take time to actually open an email? It usually boils down to the subject line. It is, after all, what gives the receiver his or her first impression of the email and from it, one judges whether or not the content of the email is worth it.
If you are an email marketer, you definitely do not want to be among those ignored (or worse, deleted) emails in your subscriber’s inbox. You want to be sure then that the email subject lines that you use are top-notch and clickable.
Let’s take a quick look at what makes a clickable subject line:
Do you remember those classic infomercials that urged viewers or readers to “Act Now!” and actually worked? Well, we believe that implying urgency in your email subject line can help push readers to click open (although we don’t suggest you use that exact language). Find a way to phrase your intent with creativity. Also, do use them sparingly as you want to reserve them for those occasions that really call for immediate action.
Whether or not we admit it, people do love things that are free or discounted. Give your subscribers an idea of what’s in store for them by hinting or directly letting them know there’s “free stuff” inside!
Sense of Mystery
At times, subject lines are effective because of how direct they are and how clear they are in saying “You’ll benefit from opening this email”. However, it’s also a smart idea to pique the subscriber’s curiosity and interest. As this requires their opening the email, you can get a higher open rate. Just be sure that the subject line is still aligned with your brand. Otherwise, it could come across as a spam.
Now more than ever, marketers have the means to learn about their subscribers – their jobs, preferences, and general likes and dislikes. That means there’s no reason for you not to send content that is tailored to the recipient.
Who wants to open an email that is uninteresting and irrelevant? Most of the time, people subscribe to email lists to be kept informed and in the loop when it comes to certain topics. Like how you would catch the attention of your audience by making them curious, creating subject lines with trending and timely topics can help establish your brand as an authority in your industry.
Because email is still one of the most effective marketing tools, you want to make sure that yours is working as it should. By implementing the elements mentioned above, you are increasing your email’s chances of getting open and read. Just be careful not to sound too pushy. More importantly, do not use a subject line that your email’s body cannot support or sustain.
If your email or other online marketing efforts need a boost, ReferLinks Online Marketing can help you. Reach out to us any time and we’ll discuss your options! We’re looking forward to hearing from you!