Monthly Archives: April 2017

Retro pitch man in black and white from a 1950's era TV commercial

Is Product Marketing the New Content Marketing?

Is product marketing the new content marketing?   We’ll give you a moment to figure out how you’d answer this question.   Here’s the thing: product marketing plays a very crucial role in making a very real and integrated content marketing. In many businesses, product marketers see themselves as the experts at talking about their … Read More

Social Media - strategy concept

Questions to Ask to Streamline Your Social Media Campaign

Ask any marketing expert which marketing channel is the most time-consuming, and you’d probably get the same answer – social media.  What with all the constant posting, sharing, replying to comments, it seems like the whole thing is never-ending.   Wouldn’t it be nice if you could at least cut down those hours of manual … Read More

People Meeting Connection Social Networking Communication Concept

Why Building Social Media Trust Means More Conversion

Social media has quickly progressed from being this exciting possibility for advertising to being an assumed and expected element of all marketing campaigns. But because social media campaigns are all too common does not mean that you can take a slack and just post your future promotions and sit back as conversions roll in.   … Read More