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Content Marketing Hacks to Attract Clients

Are you finding it challenging or even difficult to get visitors or attract customers with your marketing efforts? Well, if it’s any consolation to you, you are not the only one. A lot of business owners and bloggers out there have no idea how to attract (and keep) clients through content marketing. There are ways … Read More

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Colour Psychology and Your Business – Is There a Connection?

Colour affects our emotions and attitudes more than we probably realize. When our eyes see a colour,       they communicate with our hypothalamus (a region of our brain) that sends signals to the pituitary gland, then the endocrine system, and finally, the thyroid glands. The thyroid glands then signal the release of hormones which cause the … Read More

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5 Email Subject Line Elements That Will Help You Get More Clicks

If you are like most people these days, you are probably getting a lot of emails every single day. With the chaotic mix of personal emails from your mother, to discount coupons, to newsletters, to social media notifications, it is no wonder that many find it tedious to read them all or even open them! … Read More

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Search Has Changed – How Should Your Content Evolve?

More than a decade after inbound marketing became popular, search engines are still the primary way the audience and prospective customers discovered new content. While video, social, and messaging apps do hold a fair share of the content stage, marketers still cannot ignore search – what with more than 3.5 billion searches done every single … Read More